Marketing for Legal Professionals

The following marketing tools are provided by Sharon Berman, Principal at Berbay Corp. Sharon helps clients, such as law, accounting, consulting and other firms, generate additional leads and referrals, increase their visibility and name recognition, and create attention-getting marketing materials with a professional appearance. She proactively identifies opportunities, monitors and measures results and fine-tunes marketing plans. She has created and implemented innovative marketing plans for organizations ranging from entrepreneurial start-ups to major corporations.

Basic Training
How Do You Know If Your Marketing Is Working?
Five Actions for Greater Impact
The Alphabet Soup of Online Marketing
Reprints & Eprints
The ABC's of Online Marketing
Marketing for the Rest of Us
Establishing Expertise in Your Niche
The Power of Public Relations
The Publics of Law Firms
5 Universal Laws of Marketing
What You Can Do With Marketing
Rainmaking 101
7 Deadly Marketing Mistakes
A Lawyer Marketing Lexicon
Brand Promise
Firm Marketing Strategy
In A Word PC
Doing Things Differently
Taking A Stand
Tracking Business